RCA MSA200 DIMENSIA Stereo Integrated Amplifier & Tuner

RCA MSA200 Stereo Integrated Amplifier & MAT110 AM/FM Stereo Tuner DIMENSIA System

The Dimensia system was introduced in 1984 at a cost of $5000 through select RCA dealers. This price included the TV Monitor, IR Remote, VCR,Amplifier, AM/FM Tuner, Cassette Deck, Turntable, CD Player, and Speakers. The SKT425 CED Player was never part of the marketed system. In 1985, RCA added the MGE160 Graphic Equalizer, the MSA200 Amplifier (a more powerful unit than earlier), the MTT135 Turntable (a front-load style), and theMCD145 CD Player (a replacement for the MCD140). RCA didn't expect big sales for the costly system, but it seems the name itself hindered sales to some degree. The term "Dimensia" was suggested by the wife of a prominent RCA executive, and was intended to evoke "The next dimension in sight and sound" catch phrase for the system. But sales people noticed that customers were dropping quips like "Is this a wacko home entertainment system?" and "Do the components in this system have multiple personalities?" because of the similarity between dimensia and dementia. I've even encountered this confusion in the modern day, as seeking out Dimensia components via search engines brings up many matches that clearly refer to dementia. Google even asks if you meant "Dementia" upon searching for "Dimensia." This could be the reason why the company in 1985 began marketing an "RCA Audio System" which consisted of a receiver, tape deck, turntable, and CD player called Digital Command Components. These were actually Dimensia components with different styling and the Dimensia name removed.